Success Quote by Michael LeBoeuf

LeBoeuf’s line dresses up a blunt accounting truth as a values statement, and that’s the point: it’s a corporate mantra that tries to shove the balance sheet into the mission statement. By declaring customers the “greatest assets,” he borrows the warm, people-first language of culture and loyalty, but grounds it in a hard ultimatum: no customers, no company. The sentence has the satisfying snap of inevitability, a two-step logic chain that makes disagreement feel almost childish.

The subtext is both motivational and corrective. It’s aimed at leaders who get intoxicated by internal metrics, org charts, and product roadmaps, and at employees who can start treating the customer as an abstraction. LeBoeuf reframes the customer from a target to a precondition. In doing so, he also subtly disciplines corporate ego: the firm isn’t the protagonist of its own story; the market is. That humility plays well in business culture because it flatters the listener as “customer-centric” while quietly threatening them with extinction if they forget.

Context matters: this kind of quote thrives in late-20th-century management thinking, when “service” and “quality” rhetoric became competitive weapons and companies began branding themselves as relationships rather than factories. It’s also strategically incomplete. Calling customers an “asset” is rhetorically useful, but customers can’t be owned like equipment; they can leave, organize, review-bomb, or switch with a swipe. The line works because it collapses all that volatility into a simple moral: earn attention every day, or you don’t deserve to exist.