"Every morning I get up and look through the Forbes list of the richest people in America. If I'm not there, I go to work"
About this Quote
Capitalism rarely gets a cleaner punchline than this: a man treating the Forbes list like a daily attendance sheet for existential validation. Orben’s joke works because it flips the usual moral framing of work. Work isn’t a calling, a discipline, or even a necessary evil. It’s a contingency plan for failing to achieve the only status that really counts in a money-saturated culture: being rich enough to be publicly ranked.
The intent is pure comedic compression. “Every morning” sets up a ritual, almost devotional. The Forbes list becomes scripture, a modern oracle that doesn’t predict your future so much as announce whether you’ve already made it into the promised land. Then comes the snap: “If I’m not there, I go to work.” Labor, in this worldview, isn’t dignity; it’s what you do when you haven’t escaped labor.
Subtext-wise, Orben is needling the American fantasy that wealth is both merit and identity. The gag lands because it’s just plausible enough to sting. We do live in a culture where the rich aren’t merely affluent; they’re celebrities, treated as a genre of person. The list itself is the tell: not “if I’m wealthy,” but “if I’m on Forbes.” Visibility is the payoff, not comfort.
Context matters: Orben comes from an era of nightclub one-liners and television-ready zingers, built for quick recognition and shared cynicism. It’s a joke that laughs at the hustle while admitting, uncomfortably, that the hustle is the default until you’ve been officially excused from it.
The intent is pure comedic compression. “Every morning” sets up a ritual, almost devotional. The Forbes list becomes scripture, a modern oracle that doesn’t predict your future so much as announce whether you’ve already made it into the promised land. Then comes the snap: “If I’m not there, I go to work.” Labor, in this worldview, isn’t dignity; it’s what you do when you haven’t escaped labor.
Subtext-wise, Orben is needling the American fantasy that wealth is both merit and identity. The gag lands because it’s just plausible enough to sting. We do live in a culture where the rich aren’t merely affluent; they’re celebrities, treated as a genre of person. The list itself is the tell: not “if I’m wealthy,” but “if I’m on Forbes.” Visibility is the payoff, not comfort.
Context matters: Orben comes from an era of nightclub one-liners and television-ready zingers, built for quick recognition and shared cynicism. It’s a joke that laughs at the hustle while admitting, uncomfortably, that the hustle is the default until you’ve been officially excused from it.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Quote attributed to Robert Orben; listed on Wikiquote (Robert Orben) as: "Every morning I get up and look through the Forbes list of the richest people in America. If I'm not there, I go to work." |
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