"Every so often you have to increase your profile so you can let it lower again, like a balloon"
About this Quote
The intent feels practical: if you don’t periodically “increase your profile,” the world doesn’t politely keep a seat warm for you. Attention leaks. Algorithms forget. Promoters move on. A small surge of public presence - a record, a tour, a well-timed interview - restores lift so the artist can return to the lower-altitude life where the actual work happens. That’s the subtext: privacy isn’t just a preference, it’s a resource. You have to pay for it with occasional performance of the self.
The line also undercuts the macho mythology of constant grinding. A balloon rises by taking in air, not by proving toughness. Hitchcock frames self-promotion as inflation: necessary, a little artificial, faintly comic. It’s a musician’s way of admitting that “authenticity” still requires maintenance, and that retreat can be strategic rather than shameful.
Contextually, it reads like an artist from the pre-social era talking to the always-on present. Hitchcock came up when you could disappear between releases. Now disappearance is punished. The joke lands because it’s not really a joke: everyone is negotiating the same physics of attention, just with different amounts of helium.
Quote Details
| Topic | Reinvention |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Hitchcock, Robyn. (2026, January 17). Every so often you have to increase your profile so you can let it lower again, like a balloon. FixQuotes. https://fixquotes.com/quotes/every-so-often-you-have-to-increase-your-profile-77151/
Chicago Style
Hitchcock, Robyn. "Every so often you have to increase your profile so you can let it lower again, like a balloon." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/every-so-often-you-have-to-increase-your-profile-77151/.
MLA Style (9th ed.)
"Every so often you have to increase your profile so you can let it lower again, like a balloon." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/every-so-often-you-have-to-increase-your-profile-77151/. Accessed 12 Feb. 2026.




