"Everybody's saturated with the marketing hype of next-generation consoles. They are wonderful, but the truth is that they are as powerful as a high end PC is right now"
About this Quote
The pivot in the middle is doing the heavy lifting: "They are wonderful, but..". That concession keeps him from sounding like a scold. Hes acknowledging the genuine appeal of consoles - streamlined hardware, consistent performance, a shared platform that developers can optimize against. Then he removes the halo. "As powerful as a high end PC is right now" collapses the myth of next-gen as some unreachable frontier and reframes it as a packaging decision: consoles arrive as curated snapshots of existing capability, priced and marketed to feel like a leap.
The subtext is about who controls the narrative of progress. PC hardware evolves continuously, messy and expensive and fragmented; consoles rebrand that same curve into a clean, periodic story the mass market can follow. Carmacks point isnt that consoles are bad. Its that hype depends on selective amnesia - ignoring that the bleeding edge already exists, and that "next generation" often means "new baseline", not new physics.
Quote Details
| Topic | Technology |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Carmack, John. (2026, January 17). Everybody's saturated with the marketing hype of next-generation consoles. They are wonderful, but the truth is that they are as powerful as a high end PC is right now. FixQuotes. https://fixquotes.com/quotes/everybodys-saturated-with-the-marketing-hype-of-80411/
Chicago Style
Carmack, John. "Everybody's saturated with the marketing hype of next-generation consoles. They are wonderful, but the truth is that they are as powerful as a high end PC is right now." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/everybodys-saturated-with-the-marketing-hype-of-80411/.
MLA Style (9th ed.)
"Everybody's saturated with the marketing hype of next-generation consoles. They are wonderful, but the truth is that they are as powerful as a high end PC is right now." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/everybodys-saturated-with-the-marketing-hype-of-80411/. Accessed 25 Feb. 2026.


