"Everyone is looking for the sure thing. They are looking to hedge their bet. They think the way to do that is to go with a proven quantity, a remake of something you have already seen. That is their mindset"
About this Quote
Maltin’s real target is the comforting illusion of control. A “proven quantity” sounds rational, even responsible, but he underlines how quickly that logic slides into laziness: if something worked once, the safest move is to repackage it, pre-sold and pre-tested. The subtext is a quiet indictment of a system that mistakes familiarity for value and brand recognition for audience desire. Remakes aren’t framed as creative reinterpretations; they’re framed as insurance policies.
Context matters: Maltin has spent decades watching cycles of nostalgia and repetition, but the modern studio landscape supercharges the mindset he’s naming. Consolidation, global box office pressures, streaming-era analytics, and franchise economics all reward predictability. Risk becomes something to be managed out of the product rather than embraced as the price of cultural surprise.
“That is their mindset” lands like a closing argument. He’s not bargaining with it. He’s diagnosing it, with the weary clarity of someone who’s seen how quickly “what’s safest” turns into “all we make.”
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Maltin, Leonard. (2026, January 15). Everyone is looking for the sure thing. They are looking to hedge their bet. They think the way to do that is to go with a proven quantity, a remake of something you have already seen. That is their mindset. FixQuotes. https://fixquotes.com/quotes/everyone-is-looking-for-the-sure-thing-they-are-144362/
Chicago Style
Maltin, Leonard. "Everyone is looking for the sure thing. They are looking to hedge their bet. They think the way to do that is to go with a proven quantity, a remake of something you have already seen. That is their mindset." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/everyone-is-looking-for-the-sure-thing-they-are-144362/.
MLA Style (9th ed.)
"Everyone is looking for the sure thing. They are looking to hedge their bet. They think the way to do that is to go with a proven quantity, a remake of something you have already seen. That is their mindset." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/everyone-is-looking-for-the-sure-thing-they-are-144362/. Accessed 12 Feb. 2026.

