"Facebook says, 'Privacy is theft,' because they're selling your lack of privacy to the advertisers who might show up one day"
About this Quote
The intent isn’t merely to scold Facebook for being creepy; it’s to expose the quiet rebranding job that makes surveillance feel like convenience. By putting the phrase in Facebook’s mouth, Lanier dramatizes how the company’s incentives bend language: "privacy" becomes selfishness, secrecy, friction. Sharing becomes virtue. Consent becomes a box you click while trying to get on with your life.
"Because they're selling your lack of privacy" is the key move. Lanier refuses the softer euphemisms - data is "collected", ads are "personalized" - and names the transaction as a sale. The kicker, "advertisers who might show up one day", punctures the promise of relevance. You surrender intimate information now, and the payoff is hypothetical, delayed, and not even for you. It’s a wager where the house keeps the chips either way.
Context matters: Lanier has long argued that the internet’s dominant platforms monetize human behavior while paying users in free access and thin dopamine. Here, the joke lands as indictment: the economy of "free" quietly depends on making privacy feel like an outdated luxury.
Quote Details
| Topic | Privacy & Cybersecurity |
|---|---|
| Source | Verified source: The Independent: 'Web 2.0 is utterly pathetic' (Jaron Lanier, 2010)
Evidence:
Lenin said, 'Property is theft.' [It was actually Pierre-Joseph Proudhon.] Facebook says, 'Privacy is theft,' because they're selling your lack of privacy to the advertisers who might show up one day.. This wording appears in a published interview/profile of Jaron Lanier by Clint Witchalls in The Independent, dated Tuesday 09 February 2010 (19:00 EST). The line is presented as a direct quote from Lanier within the article. I did not find an earlier primary publication/speaking transcript in the searches that predates this 2010 article; many quote-aggregator sites appear to have copied it later, and some incorrectly cite Lanier's 2010 book 'You Are Not a Gadget' as the source. |
| Cite |
Citation Formats
APA Style (7th ed.)
Lanier, Jaron. (2026, March 4). Facebook says, 'Privacy is theft,' because they're selling your lack of privacy to the advertisers who might show up one day. FixQuotes. https://fixquotes.com/quotes/facebook-says-privacy-is-theft-because-theyre-66399/
Chicago Style
Lanier, Jaron. "Facebook says, 'Privacy is theft,' because they're selling your lack of privacy to the advertisers who might show up one day." FixQuotes. March 4, 2026. https://fixquotes.com/quotes/facebook-says-privacy-is-theft-because-theyre-66399/.
MLA Style (9th ed.)
"Facebook says, 'Privacy is theft,' because they're selling your lack of privacy to the advertisers who might show up one day." FixQuotes, 4 Mar. 2026, https://fixquotes.com/quotes/facebook-says-privacy-is-theft-because-theyre-66399/. Accessed 11 Mar. 2026.








