"Failure doesn't kill you... it increases your desire to make something happen"
About this Quote
The second clause is the pivot: failure “increases your desire.” Not your talent, not your odds, not the market’s appetite. Desire. Costner’s point is psychological, not motivational-poster fantasy. When you fail and survive, you gain proof of durability. That survival can turn embarrassment into urgency. It’s an argument for momentum: the loss becomes data, the bruise becomes a deadline.
There’s subtext here about control. Actors live inside other people’s decisions - casting rooms, studio notes, critics, box office. “Make something happen” is the line’s quiet rebellion. It shifts agency back to the individual, suggesting that the real damage of failure isn’t the event but the freeze afterward. Read in Costner’s career context - big swings, mixed outcomes, the willingness to keep directing and producing anyway - the quote doubles as self-portrait: not “I never failed,” but “I refused to let failure be the ending.”
Quote Details
| Topic | Failure |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Costner, Kevin. (2026, January 15). Failure doesn't kill you... it increases your desire to make something happen. FixQuotes. https://fixquotes.com/quotes/failure-doesnt-kill-you-it-increases-your-desire-167925/
Chicago Style
Costner, Kevin. "Failure doesn't kill you... it increases your desire to make something happen." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/failure-doesnt-kill-you-it-increases-your-desire-167925/.
MLA Style (9th ed.)
"Failure doesn't kill you... it increases your desire to make something happen." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/failure-doesnt-kill-you-it-increases-your-desire-167925/. Accessed 12 Feb. 2026.











