"Failure is a word that I simply don't accept"
About this Quote
The line works because it’s both motivational and managerial. “I simply don’t accept” frames failure as an external offer you can decline, not an internal truth you must absorb. That’s a subtle but powerful pivot: it shifts the locus of control back to the actor. For a founder, especially one navigating racist capital markets, distribution barriers, and cultural gatekeeping, the ability to keep moving after being told “no” isn’t just personal grit; it’s operational necessity. The subtext is discipline: you can’t afford the luxury of romanticizing defeat when payroll, printing schedules, and advertisers are on the line.
Still, there’s a double edge. Total rejection of “failure” can read like denial, the kind that masks risk or punishes honest accounting. Johnson’s context rescues it from cliché: this isn’t a TED-stage platitude so much as a survival doctrine forged in an economy that mislabels structural obstruction as individual inadequacy. The intent is clear: don’t let the world name your outcome before you do.
Quote Details
| Topic | Never Give Up |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Johnson, John H. (n.d.). Failure is a word that I simply don't accept. FixQuotes. https://fixquotes.com/quotes/failure-is-a-word-that-i-simply-dont-accept-153622/
Chicago Style
Johnson, John H. "Failure is a word that I simply don't accept." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/failure-is-a-word-that-i-simply-dont-accept-153622/.
MLA Style (9th ed.)
"Failure is a word that I simply don't accept." FixQuotes, https://fixquotes.com/quotes/failure-is-a-word-that-i-simply-dont-accept-153622/. Accessed 2 Feb. 2026.










