"Fairness forces you - even when you're writing a piece highly critical of, say, genetically modified food, as I have done - to make sure you represent the other side as extensively and as accurately as you possibly can"
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Fairness, in Pollan's telling, isn't a halo you wear; it's a discipline that costs you something. The key move is that he frames it as coercive: "forces you". That verb rejects the cozy idea of balance as a stylistic preference. For a writer whose brand is often read as moral urgency about food systems, Pollan is signaling that credibility isn't earned by having the right enemies, but by submitting your argument to the strongest possible version of its opposition.
The parenthetical aside about genetically modified food does two things at once. It confesses bias without apologizing for having a stance, and it quietly inoculates him against the most common critique of advocacy journalism: that it cherry-picks. He's saying, I have criticized GMOs, but I also know the burden of proof rises when you're prosecuting a case. Fairness becomes less about "both sides" theater and more about epistemic hygiene: if you can summarize your opponents in a way they'd recognize, your critique starts to look like inquiry rather than branding.
There's also a cultural context embedded here: the late-20th and early-21st century food debate, where scientific complexity gets flattened into identity politics ("pro-science" vs "natural"). Pollan is pushing back on that flattening. Represent "the other side" "as extensively and as accurately as you possibly can" is not neutrality; it's a strategy for making your eventual condemnation harder to dismiss as ignorance. Under the surface, it's a dare to readers, too: if your certainty can't survive contact with the best counterargument, it was never conviction - it was belonging.
The parenthetical aside about genetically modified food does two things at once. It confesses bias without apologizing for having a stance, and it quietly inoculates him against the most common critique of advocacy journalism: that it cherry-picks. He's saying, I have criticized GMOs, but I also know the burden of proof rises when you're prosecuting a case. Fairness becomes less about "both sides" theater and more about epistemic hygiene: if you can summarize your opponents in a way they'd recognize, your critique starts to look like inquiry rather than branding.
There's also a cultural context embedded here: the late-20th and early-21st century food debate, where scientific complexity gets flattened into identity politics ("pro-science" vs "natural"). Pollan is pushing back on that flattening. Represent "the other side" "as extensively and as accurately as you possibly can" is not neutrality; it's a strategy for making your eventual condemnation harder to dismiss as ignorance. Under the surface, it's a dare to readers, too: if your certainty can't survive contact with the best counterargument, it was never conviction - it was belonging.
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| Topic | Ethics & Morality |
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