"Fairness is not an attitude. It's a professional skill that must be developed and exercised"
About this Quote
Fairness, in Brit Hume's formulation, isn’t a warm inner glow; it’s muscle memory. The line is a quiet rebuke to the modern habit of treating “fair” as a personality trait - something you claim once in a bio and then cash in forever. By demoting fairness from attitude to craft, Hume drags it out of the realm of self-congratulation and into the newsroom’s unglamorous routines: calling one more source, sitting with inconvenient facts, writing the sentence that accurately represents the other side even when it complicates your preferred narrative.
The subtext is defensive and corrective at once. Defensive, because journalism is perpetually accused of bias, and “I’m fair” has become a flimsy shield in an age of screenshot accountability and partisan media ecosystems. Corrective, because Hume is implying that fairness is measurable in process, not purity. You can audit it: Who did you interview? What did you omit? Did you test your assumptions against the strongest version of the opposing argument, or just its dumbest spokesperson?
Context matters: Hume’s career spans the pre-digital era of gatekept consensus through the fractured attention economy, where speed and outrage are rewarded more reliably than rigor. Calling fairness a “professional skill” is also a warning about erosion. Skills atrophy when they aren’t practiced, and in a newsroom culture optimized for virality, fairness can become the first casualty - not because journalists stop caring, but because the incentives stop training them to do it.
The subtext is defensive and corrective at once. Defensive, because journalism is perpetually accused of bias, and “I’m fair” has become a flimsy shield in an age of screenshot accountability and partisan media ecosystems. Corrective, because Hume is implying that fairness is measurable in process, not purity. You can audit it: Who did you interview? What did you omit? Did you test your assumptions against the strongest version of the opposing argument, or just its dumbest spokesperson?
Context matters: Hume’s career spans the pre-digital era of gatekept consensus through the fractured attention economy, where speed and outrage are rewarded more reliably than rigor. Calling fairness a “professional skill” is also a warning about erosion. Skills atrophy when they aren’t practiced, and in a newsroom culture optimized for virality, fairness can become the first casualty - not because journalists stop caring, but because the incentives stop training them to do it.
Quote Details
| Topic | Honesty & Integrity |
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