"Falling in love consists merely in uncorking the imagination and bottling the common sense"
About this Quote
Then she flips the bottle. “Bottling the common sense” isn’t just losing judgment; it’s actively preserving it, sealing it away like something you’ll need later when the hangover hits. That’s the sly subtext: lovers don’t become irrational by accident. They temporarily warehouse their skepticism because skepticism is inconvenient to desire. Rowland frames infatuation as a kind of consensual self-deception, equal parts creativity and sabotage.
As a journalist writing in the early 20th century, Rowland specialized in social observation with a feminist edge, poking at the sentimental scripts sold to women and the double standards baked into courtship. Her wit works because it refuses the era’s lofty romantic language and replaces it with domestic, physical metaphors - corks, bottles, common sense - the props of everyday life. The effect is deflationary and oddly humane: love is powerful, yes, but not because it elevates us. Because it edits us.
Quote Details
| Topic | Romantic |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Rowland, Helen. (2026, January 18). Falling in love consists merely in uncorking the imagination and bottling the common sense. FixQuotes. https://fixquotes.com/quotes/falling-in-love-consists-merely-in-uncorking-the-19800/
Chicago Style
Rowland, Helen. "Falling in love consists merely in uncorking the imagination and bottling the common sense." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/falling-in-love-consists-merely-in-uncorking-the-19800/.
MLA Style (9th ed.)
"Falling in love consists merely in uncorking the imagination and bottling the common sense." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/falling-in-love-consists-merely-in-uncorking-the-19800/. Accessed 13 Feb. 2026.









