"Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials"
- Marshall McLuhan
About this Quote
This quote by Marshall McLuhan recommends that advertisements are offered more attention and consideration than other types of writing. He suggests that the composition of an advertisement is more carefully crafted than the writing of features and editorials. This might be because advertisements are created to be convincing and to record the attention of the reader. They are frequently developed with the intent of selling a service or product, therefore the language and visuals utilized need to be thoroughly picked to be effective. On the other hand, features and editorials are typically written to notify or amuse, and so the structure might not be as essential. McLuhan's quote highlights the significance of ads and the effort that enters into developing them.
About the Author