Success Quote by Mark Zuckerberg

Trend-chasing, in Zuckerberg's mouth, isn’t a guilty pleasure; it’s presented as a managerial ethic. The line turns “the next big trend” into an oracle: discover it and you don’t just predict the future, you earn permission to narrow your attention, budgets, and moral imagination. That’s the quiet power move here. “Tells us what we should focus on” frames strategy as obedience to an external signal rather than an internal set of values. If the trend commands, leaders are relieved of explaining why this direction, why now, and who pays the cost.

The subtext is classic Silicon Valley inevitability rhetoric: history has a lane, and winning means merging early. It’s not that trends are interesting; it’s that they’re legitimizing. A company can sell a pivot as destiny instead of preference. That matters in Zuckerberg’s particular arc, where Facebook/Meta has repeatedly rebranded its mission around whatever seemed like the next platform layer: mobile, video, “community,” privacy-by-slogan, metaverse, and now the AI arms race. Each turn arrives with a narrative that it’s simply responding to where the world is going, not steering where the world ought to go.

There’s also an implicit asymmetry: “we” get to focus; everyone else must adapt. When the biggest social infrastructure company frames attention as a function of trends, it quietly normalizes a culture where the metrics of novelty outrank the slow work of trust, safety, and civic responsibility. The sentence is neat, plausible, and vaguely inspiring. That’s why it works: it makes volatility sound like clarity.