"Filipinos want beauty. I have to look beautiful so that the poor Filipinos will have a star to look at from their slums"
About this Quote
The intent is twofold. First, it’s defensive PR. Spoken by a figure synonymous with excess, “beauty” becomes a moral alibi, a way to reframe criticism of opulence as a failure to understand what “the people” supposedly need. Second, it’s aspirational propaganda: beauty as national uplift, glamour as civic infrastructure. The subtext is that material deprivation can be spiritually compensated by spectacle, and that leadership is less about redistribution than about providing symbols.
What makes it work rhetorically is how smoothly it collapses the distance between the ruler and the ruled. “Filipinos want” is a ventriloquism trick: she speaks for millions, then installs herself as the answer to their desire. The poor aren’t agents in this story; they’re an audience. Even the phrasing “from their slums” lands like a proprietary label, fixing poverty as their natural viewing platform.
In context, it echoes the Marcos era’s pageantry and authoritarian modernization: grand cultural projects, curated images, and a first lady as living monument. Beauty becomes a soft-focus justification for hard power, a way to make hierarchy feel like hope.
Quote Details
| Topic | Pride |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Marcos, Imelda. (2026, January 17). Filipinos want beauty. I have to look beautiful so that the poor Filipinos will have a star to look at from their slums. FixQuotes. https://fixquotes.com/quotes/filipinos-want-beauty-i-have-to-look-beautiful-so-54771/
Chicago Style
Marcos, Imelda. "Filipinos want beauty. I have to look beautiful so that the poor Filipinos will have a star to look at from their slums." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/filipinos-want-beauty-i-have-to-look-beautiful-so-54771/.
MLA Style (9th ed.)
"Filipinos want beauty. I have to look beautiful so that the poor Filipinos will have a star to look at from their slums." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/filipinos-want-beauty-i-have-to-look-beautiful-so-54771/. Accessed 12 Feb. 2026.











