"Finally, strategy must have continuity. It can't be constantly reinvented"

This quote by Michael Porter highlights the value of having a constant technique in order to succeed. He is recommending that it is not useful to constantly reinvent the strategy, as this can lead to confusion and lack of instructions. Instead, he recommends that a strategy must be established and then preserved with time. This permits the method to be fine-tuned and enhanced, but without needing to start from scratch each time. By having continuity in the technique, it enables the company to concentrate on the same objectives and goals, and to develop on the successes of the past. This also allows for the company to develop a strong credibility and to develop trust with its stakeholders. Ultimately, having connection in the strategy is important for long-lasting success.