"First be best, then be first"
About this Quote
A phrase like "First be best, then be first" sounds like a motivational bumper sticker until you hear the quiet rebuke inside it. It flips the usual hustle logic: don’t chase the spotlight and hope competence catches up; earn the spotlight by building something undeniable. The sentence structure does the heavy lifting. "First" appears twice, but the first one is moral and internal (be best), while the second is social and external (be first). The line suggests that the only kind of "first" worth having is the one that comes as a consequence, not a strategy.
At a cultural moment when fame can be reverse-engineered through volume, branding, and algorithmic luck, Tinker’s motto reads like a counter-program: mastery before marketing. The subtext is almost suspicious of charisma. It implies that being early, loud, or well-connected is a flimsy form of winning; real advantage comes from craft, repetition, and standards so high they’re inconvenient.
If you take the author at face value as a working musician, the context sharpens. Music is full of shortcuts: trends you can ride, tricks you can copy, aesthetics you can borrow. This line argues for the unglamorous path - practice rooms, bad gigs, and slow accumulation of taste. It also carries a sly warning: if you rush to be "first" without being "best", you might get the debut, but you won’t get the second act.
At a cultural moment when fame can be reverse-engineered through volume, branding, and algorithmic luck, Tinker’s motto reads like a counter-program: mastery before marketing. The subtext is almost suspicious of charisma. It implies that being early, loud, or well-connected is a flimsy form of winning; real advantage comes from craft, repetition, and standards so high they’re inconvenient.
If you take the author at face value as a working musician, the context sharpens. Music is full of shortcuts: trends you can ride, tricks you can copy, aesthetics you can borrow. This line argues for the unglamorous path - practice rooms, bad gigs, and slow accumulation of taste. It also carries a sly warning: if you rush to be "first" without being "best", you might get the debut, but you won’t get the second act.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Later attribution: We Now Disrupt This Broadcast (Amanda D. Lotz, 2018) modern compilationISBN: 9780262345552 · ID: QlpVDwAAQBAJ
Evidence: ... Grant Tinker coined the phrase " first be best , then be first ” when he was running NBC , a broadcast network that at the time was one of only three U.S. channels airing a high volume of scripted television series . And there are ... Other candidates (1) Lost In My Head (Jung Money$, 2019) primary60.0% Song: "Lost In My Head" by Jung Money$ |
| Cite |
Citation Formats
APA Style (7th ed.)
Tinker, Grant. (2026, February 8). First be best, then be first. FixQuotes. https://fixquotes.com/quotes/first-be-best-then-be-first-162122/
Chicago Style
Tinker, Grant. "First be best, then be first." FixQuotes. February 8, 2026. https://fixquotes.com/quotes/first-be-best-then-be-first-162122/.
MLA Style (9th ed.)
"First be best, then be first." FixQuotes, 8 Feb. 2026, https://fixquotes.com/quotes/first-be-best-then-be-first-162122/. Accessed 8 Feb. 2026.
More Quotes by Grant
Add to List











