"First have being in your mind. Make real in your mind then bring that being into reality. The genius is he who sees what is not yet and causes it to come to be"
About this Quote
Entrepreneurial mysticism with a salesman’s spine: Zarlenga frames business creation as an act of almost metaphysical authorship. The move is deliberate. “First have being in your mind” treats an idea not as a vague wish but as a fully formed entity you can rehearse, refine, and discipline before the world gets a vote. It’s visualization, but stripped of wellness-speak and recast as a practical mandate: reality follows rehearsal.
The subtext is a defense of agency in a system that constantly implies the opposite. Markets, institutions, and luck all loom large in business lore; this quote quietly demotes them. “Genius” isn’t the person who predicts correctly, or even the person who works hardest. It’s the person who can hold a non-existent thing steady long enough to build the conditions for its existence. That’s a founder’s mentality where conviction is the rarest resource, because doubt is cheaper and socially safer.
Context matters here: from a businessman, the line reads less like poetry and more like operating philosophy. It justifies risk-taking and sustained focus when early evidence is thin. The rhetoric also flatters the builder: if you fail, it’s not because the world is complex; it’s because you didn’t “make real” the being in your mind with enough clarity or force.
There’s a subtle warning inside the inspiration. If you can “cause it to come to be,” you’re responsible for what you bring into existence. Vision isn’t innocent. It’s power, dressed up as self-help.
The subtext is a defense of agency in a system that constantly implies the opposite. Markets, institutions, and luck all loom large in business lore; this quote quietly demotes them. “Genius” isn’t the person who predicts correctly, or even the person who works hardest. It’s the person who can hold a non-existent thing steady long enough to build the conditions for its existence. That’s a founder’s mentality where conviction is the rarest resource, because doubt is cheaper and socially safer.
Context matters here: from a businessman, the line reads less like poetry and more like operating philosophy. It justifies risk-taking and sustained focus when early evidence is thin. The rhetoric also flatters the builder: if you fail, it’s not because the world is complex; it’s because you didn’t “make real” the being in your mind with enough clarity or force.
There’s a subtle warning inside the inspiration. If you can “cause it to come to be,” you’re responsible for what you bring into existence. Vision isn’t innocent. It’s power, dressed up as self-help.
Quote Details
| Topic | Vision & Strategy |
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