"First of all, you needed a budget to do the video. The record companies would pick and choose who got videos!"
About this Quote
The specific intent is practical, almost deadpan, and that’s why it lands. Blackwood isn’t theorizing about capitalism; she’s naming the mechanism. Early music videos were expensive, unproven, and treated like a marketing gamble. So labels “pick and choose” not based on some neutral measure of talent, but on which acts were already deemed safe investments, which images were easiest to sell, which artists fit the brand a channel like MTV wanted to project. The subtext is that visibility was never evenly distributed; it was allocated.
Context matters: the early 1980s were a hinge moment when radio dominance started sharing power with television, and performers suddenly had to be legible on camera. That shift didn’t just reward charisma; it rewarded infrastructure. A video budget meant access to directors, stylists, rotation, and the feedback loop of exposure that creates a star. Blackwood’s phrasing makes the cultural point without grandstanding: pop history is often written like fate, but it’s frequently written like a ledger.
Quote Details
| Topic | Music |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Blackwood, Nina. (2026, February 18). First of all, you needed a budget to do the video. The record companies would pick and choose who got videos! FixQuotes. https://fixquotes.com/quotes/first-of-all-you-needed-a-budget-to-do-the-video-58580/
Chicago Style
Blackwood, Nina. "First of all, you needed a budget to do the video. The record companies would pick and choose who got videos!" FixQuotes. February 18, 2026. https://fixquotes.com/quotes/first-of-all-you-needed-a-budget-to-do-the-video-58580/.
MLA Style (9th ed.)
"First of all, you needed a budget to do the video. The record companies would pick and choose who got videos!" FixQuotes, 18 Feb. 2026, https://fixquotes.com/quotes/first-of-all-you-needed-a-budget-to-do-the-video-58580/. Accessed 19 Feb. 2026.

