"First, President Reagan was not enthusiastic. But I built up a relationship with him in other areas and then persuaded him that this was important to us and to me, and that we had to at least be in the process of looking at this seriously"
About this Quote
The subtext is transactional, but not crass. “I built up a relationship with him in other areas” signals the classic leader-to-leader bargain: bank goodwill on files where the other side feels confident, then spend that capital on the issue that actually matters to you. Mulroney frames persuasion as earned, not demanded. He’s also careful to make it personal - “important to us and to me” - which is a subtle tell. It’s not only national interest; it’s political identity. For Mulroney, U.S.-Canada economic integration and the architecture of modern Canadian conservatism were bound together, so getting Reagan to move wasn’t just a policy win, it was a legacy play.
Then comes the most revealing rhetorical hedge: “at least be in the process of looking at this seriously.” That’s how you sell a bold move in risk-averse terms. He isn’t claiming immediate agreement; he’s claiming momentum. In the context of the mid-1980s - when free trade was controversial at home and never automatic in Washington - “process” is the victory. It’s Mulroney presenting leadership as the art of making inevitability out of reluctance.
Quote Details
| Topic | Leadership |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Mulroney, Brian. (2026, January 17). First, President Reagan was not enthusiastic. But I built up a relationship with him in other areas and then persuaded him that this was important to us and to me, and that we had to at least be in the process of looking at this seriously. FixQuotes. https://fixquotes.com/quotes/first-president-reagan-was-not-enthusiastic-but-i-41344/
Chicago Style
Mulroney, Brian. "First, President Reagan was not enthusiastic. But I built up a relationship with him in other areas and then persuaded him that this was important to us and to me, and that we had to at least be in the process of looking at this seriously." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/first-president-reagan-was-not-enthusiastic-but-i-41344/.
MLA Style (9th ed.)
"First, President Reagan was not enthusiastic. But I built up a relationship with him in other areas and then persuaded him that this was important to us and to me, and that we had to at least be in the process of looking at this seriously." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/first-president-reagan-was-not-enthusiastic-but-i-41344/. Accessed 12 Feb. 2026.


