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War & Peace Quote by Mahatma Gandhi

"First they ignore you, then they laugh at you, then they fight you, then you win"

About this Quote

The line reads like a campaign poster, but it’s really a compressed theory of power: change doesn’t arrive by persuading the powerful; it arrives by forcing them to reveal themselves. The progression is the point. “Ignore” is the establishment’s first defense, a refusal to grant legitimacy. “Laugh” is the second: ridicule as social discipline, a way to make dissent feel childish. “Fight” is the tell. Once an idea draws open resistance, it has already crossed the threshold from nuisance to threat. The final clause, “then you win,” isn’t naïve triumphalism so much as a wager on asymmetry: movements can outlast regimes because they can absorb pain and still recruit, while authority bleeds credibility every time it swings.

As a leader, Gandhi understood that moral arguments don’t float on their own; they need a stage, and repression provides lighting. The quote’s subtext is strategic: don’t panic when you’re dismissed or mocked; those are predictable steps in the opponent’s script. It also smuggles in a definition of “winning” aligned with Gandhian politics. Victory isn’t just policy capture or a single election result; it’s the moment when a once-marginal demand becomes common sense and the state’s force looks like an overreaction.

The line persists because it flatters the underdog while offering a diagnostic tool: if you’re being fought, you’re no longer invisible. Its risk is obvious, too - it can let any cause treat opposition as proof of righteousness. Gandhi’s genius was pairing that morale with discipline, insisting the fight expose injustice without letting the movement become its mirror.

Quote Details

TopicNever Give Up
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Gandhi, Mahatma. (2026, January 15). First they ignore you, then they laugh at you, then they fight you, then you win. FixQuotes. https://fixquotes.com/quotes/first-they-ignore-you-then-they-laugh-at-you-then-26053/

Chicago Style
Gandhi, Mahatma. "First they ignore you, then they laugh at you, then they fight you, then you win." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/first-they-ignore-you-then-they-laugh-at-you-then-26053/.

MLA Style (9th ed.)
"First they ignore you, then they laugh at you, then they fight you, then you win." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/first-they-ignore-you-then-they-laugh-at-you-then-26053/. Accessed 10 Feb. 2026.

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About the Author

Mahatma Gandhi

Mahatma Gandhi (October 2, 1869 - January 30, 1948) was a Leader from India.

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