Success Quote by Steve Jobs

Jobs frames technological progress as a trilogy of inevitabilities: first the mouse, then the click wheel, now multi-touch. It’s not just product history; it’s a narrative technique that turns a sales pitch into a march of civilization. By arranging interfaces into a clean sequence, he implies the iPhone isn’t merely a new gadget competing in a crowded market - it’s the next logical chapter, already pre-approved by the past.

The subtext is strategic brand theology. Apple doesn’t win by piling on features; it wins by re-writing how humans touch machines. “Interface” becomes the real protagonist, the invisible layer where power shifts from engineers to everyday users. Jobs is signaling that Apple owns that layer - and if you own the interface, you control the entire ecosystem that follows: hardware design, software behavior, developer priorities, even what people come to expect from “normal” technology.

Context matters: this was delivered in the era when phones were dominated by keyboards, carrier bloatware, and clunky menus. Multi-touch wasn’t introduced as a spec; it was introduced as an emancipation. The rhetorical move is classic Jobs: simplify the stakes, make the competition feel outdated, and recruit the audience into feeling like witnesses to a turning point.

There’s also a quiet act of corporate self-mythologizing. The Mac and iPod are cast as revolutions made possible by Apple’s genius, not by decades of research, standards, and collective invention. It’s confident, borderline audacious - and it works because it gives consumers a role: not buyers, but early adopters of the future.