"Flattery is like chewing gum. Enjoy it but don't swallow it"
About this Quote
The intent is not puritanical. "Enjoy it" grants flattery its legitimate function as social candy: morale, charm, lubrication. Ketcham isn't condemning compliments; he's condemning credulity. "Don't swallow it" lands as the punchline and the warning label. Swallowing flattery means converting it into identity, letting someone else's performance of admiration become your private evidence of worth. Once ingested, it sits heavy: you start optimizing for more praise, mistaking applause for accuracy.
The subtext is a cultural one: mid-century America, advertising and personality culture rising, smiles getting a little too practiced. A cartoonist watches adults behave like children in nicer clothes, chasing gold stars. Ketcham's wit is gentle but unsparing: flattery is fine as a treat, disastrous as a diet.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Ketcham, Hank. (2026, January 14). Flattery is like chewing gum. Enjoy it but don't swallow it. FixQuotes. https://fixquotes.com/quotes/flattery-is-like-chewing-gum-enjoy-it-but-dont-158382/
Chicago Style
Ketcham, Hank. "Flattery is like chewing gum. Enjoy it but don't swallow it." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/flattery-is-like-chewing-gum-enjoy-it-but-dont-158382/.
MLA Style (9th ed.)
"Flattery is like chewing gum. Enjoy it but don't swallow it." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/flattery-is-like-chewing-gum-enjoy-it-but-dont-158382/. Accessed 12 Feb. 2026.











