"Fool me once, shame on you. Fool me twice, shame on me"
About this Quote
That turn is why it works. It isn’t just a warning about gullibility; it’s a compact theory of power. The scammer succeeds once through deception, but succeeds again through your hope, ego, or denial. The subtext is harshly American: personal responsibility isn’t optional, even when someone else behaved badly. There’s also an implicit demand for boundaries. Compassion without memory becomes complicity; forgiveness without changed behavior becomes self-harm.
As a celebrity aphorism (and a well-traveled proverb long before any modern attribution), it thrives because it’s instantly usable: a caption for a breakup, a mantra after a political disappointment, a mic-drop after a workplace betrayal. Its rhetorical rhythm does the heavy lifting: the mirrored “fool me” sets up symmetry, then “shame” flips from accusation to self-indictment. That neat flip flatters the speaker as someone who has learned, who won’t be duped again, who can narrate pain as wisdom.
The darker edge: it can become a shield against vulnerability, a preemptive way to blame yourself for being harmed, or to justify hardening into suspicion. The quote’s potency lies in that tension between empowerment and self-reproach.
Quote Details
| Topic | Learning from Mistakes |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Terry, Randall. (2026, January 16). Fool me once, shame on you. Fool me twice, shame on me. FixQuotes. https://fixquotes.com/quotes/fool-me-once-shame-on-you-fool-me-twice-shame-on-116018/
Chicago Style
Terry, Randall. "Fool me once, shame on you. Fool me twice, shame on me." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/fool-me-once-shame-on-you-fool-me-twice-shame-on-116018/.
MLA Style (9th ed.)
"Fool me once, shame on you. Fool me twice, shame on me." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/fool-me-once-shame-on-you-fool-me-twice-shame-on-116018/. Accessed 13 Feb. 2026.



