"For better or worse, that is true with any new innovation, certainly any new technological innovation. There's many good things that come out of it, but also some bad things. All you can do is try to maximize the good stuff and minimize the bad stuff"
About this Quote
The language is deliberately non-specific - “good stuff,” “bad stuff” - which is part of its power. It invites agreement from almost anyone while dodging the messy question of who gets to define “good” and who absorbs “bad.” In the late-90s and early-2000s context Case is most associated with - the AOL era of mass internet adoption and platform building - that vagueness mattered. The industry wanted cultural legitimacy while regulators and the public were still learning what “online” even meant. A maxim like this reads as mature and measured, but it also conveniently postpones accountability: harms become “unintended consequences,” and the actors best positioned to prevent them are cast as mere optimizers.
Subtext: progress is the default setting; critique is acceptable only if it’s framed as product feedback. “Maximize” and “minimize” are business verbs, not civic ones. They imply the solution to societal disruption is the same toolkit used to A/B test a homepage. The quote works because it offers moral comfort without moral specificity - a soothing ethic for an economy built on moving fast, then negotiating the damages.
Quote Details
| Topic | Technology |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Case, Steve. (2026, January 16). For better or worse, that is true with any new innovation, certainly any new technological innovation. There's many good things that come out of it, but also some bad things. All you can do is try to maximize the good stuff and minimize the bad stuff. FixQuotes. https://fixquotes.com/quotes/for-better-or-worse-that-is-true-with-any-new-129247/
Chicago Style
Case, Steve. "For better or worse, that is true with any new innovation, certainly any new technological innovation. There's many good things that come out of it, but also some bad things. All you can do is try to maximize the good stuff and minimize the bad stuff." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/for-better-or-worse-that-is-true-with-any-new-129247/.
MLA Style (9th ed.)
"For better or worse, that is true with any new innovation, certainly any new technological innovation. There's many good things that come out of it, but also some bad things. All you can do is try to maximize the good stuff and minimize the bad stuff." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/for-better-or-worse-that-is-true-with-any-new-129247/. Accessed 21 Feb. 2026.








