"For every failure, there's an alternative course of action. You just have to find it. When you come to a roadblock, take a detour"
About this Quote
The intent is motivational, but also managerial. Ash isn’t just consoling the discouraged; she’s training behavior. “You just have to find it” places agency squarely on the individual, a subtle nudge toward persistence that conveniently aligns with entrepreneurship’s demands: keep moving, keep selling, keep recruiting, keep iterating. The metaphor makes quitting sound less like self-preservation and more like a failure of imagination.
The subtext carries the sunny logic of postwar American self-help and the corporate feminism Ash helped popularize: women can win in business if they adopt the right habits, the right optimism, the right discipline. It’s empowering, and it’s also a form of pressure. Structural barriers - sexism, capital, childcare, networks - vanish behind the neat image of a detour. If the road is blocked, it implies the driver didn’t look hard enough for an exit.
Context matters: Ash built Mary Kay in a world that routinely underestimated women in the workplace. Framing obstacles as solvable routes is a survival tactic as much as a slogan. The quote works because it converts anxiety into motion, selling a story where momentum itself is proof you’re still in the game.
Quote Details
| Topic | Overcoming Obstacles |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Ash, Mary Kay. (2026, January 17). For every failure, there's an alternative course of action. You just have to find it. When you come to a roadblock, take a detour. FixQuotes. https://fixquotes.com/quotes/for-every-failure-theres-an-alternative-course-of-27304/
Chicago Style
Ash, Mary Kay. "For every failure, there's an alternative course of action. You just have to find it. When you come to a roadblock, take a detour." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/for-every-failure-theres-an-alternative-course-of-27304/.
MLA Style (9th ed.)
"For every failure, there's an alternative course of action. You just have to find it. When you come to a roadblock, take a detour." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/for-every-failure-theres-an-alternative-course-of-27304/. Accessed 6 Feb. 2026.











