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Daily Inspiration Quote by Frank Gehry

"For me, every day is a new thing. I approach each project with a new insecurity, almost like the first project I ever did. And I get the sweats. I go in and start working, I'm not sure where I'm going. If I knew where I was going I wouldn't do it"

About this Quote

Gehry turns the star-architect myth inside out: the genius who always knows is, in his telling, the hack. What’s bracing here is how he frames insecurity not as a mood to manage but as the engine of invention. “Every day is a new thing” rejects the comforting idea of a signature style as a repeatable formula; it’s a refusal of autopilot. The sweat and the not-knowing are not incidental, they’re proof he’s still in the only territory worth paying for: the edge where competence stops being a script.

The subtext is a quiet argument against the professionalization of creativity. Architecture, especially at Gehry’s level, is surrounded by teams, software, budgets, and clients who crave certainty. He confesses to entering the process without a map, which reads like heresy in a field that sells control: plans, renderings, timelines. Yet his point is that if the destination is already visible, the work collapses into execution, not discovery. He’s describing a method that values risk as a filter: if a project doesn’t scare you, it probably won’t change you.

Context matters: Gehry became a symbol of spectacle and confidence (Bilbao’s titanium swagger, the starchitect era), and this undercuts that public persona. The line “If I knew where I was going I wouldn’t do it” is also a defense against cynics who call his work arbitrary. He’s insisting the apparent chaos is earned in the messy middle, where uncertainty forces new forms to appear rather than be chosen off a shelf.

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APA Style (7th ed.)
Gehry, Frank. (2026, January 16). For me, every day is a new thing. I approach each project with a new insecurity, almost like the first project I ever did. And I get the sweats. I go in and start working, I'm not sure where I'm going. If I knew where I was going I wouldn't do it. FixQuotes. https://fixquotes.com/quotes/for-me-every-day-is-a-new-thing-i-approach-each-119764/

Chicago Style
Gehry, Frank. "For me, every day is a new thing. I approach each project with a new insecurity, almost like the first project I ever did. And I get the sweats. I go in and start working, I'm not sure where I'm going. If I knew where I was going I wouldn't do it." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/for-me-every-day-is-a-new-thing-i-approach-each-119764/.

MLA Style (9th ed.)
"For me, every day is a new thing. I approach each project with a new insecurity, almost like the first project I ever did. And I get the sweats. I go in and start working, I'm not sure where I'm going. If I knew where I was going I wouldn't do it." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/for-me-every-day-is-a-new-thing-i-approach-each-119764/. Accessed 4 Feb. 2026.

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About the Author

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Frank Gehry (born February 28, 1929) is a Architect from USA.

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