"For too long people have backed companies on hope value rather than solid products coming out. Now we are coming out the other side"
About this Quote
The intent is corrective, even disciplinary. He is not rejecting hope as a motive; he is rejecting hope as collateral. The line draws a hard distinction between belief and proof, insisting that legitimacy comes from what you can field, ship, or deliver, not what you can inspire others to imagine. That's a commander talking: optimism is useful, but only insofar as it leads to supply lines, training, and performance under pressure.
The subtext carries a warning about collective self-deception. "For too long" implies a shared indulgence - not just swindlers selling dreams, but audiences eager to buy them. Morgan frames the moment as a turning of the tide: "Now we are coming out the other side" suggests a painful passage through scarcity, failure, or reckoning, where illusion has been burned off and only the operationally sound survive.
Contextually, it's easier to hear this in a Revolutionary-era key than in a boardroom: a young cause initially financed by confidence, charisma, and speculative promises, forced over time to prove itself with disciplined logistics and real wins. The rhetoric works because it converts experience into judgment: hope is morale; product is victory.
Quote Details
| Topic | Startup |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Morgan, Daniel. (2026, January 16). For too long people have backed companies on hope value rather than solid products coming out. Now we are coming out the other side. FixQuotes. https://fixquotes.com/quotes/for-too-long-people-have-backed-companies-on-hope-128229/
Chicago Style
Morgan, Daniel. "For too long people have backed companies on hope value rather than solid products coming out. Now we are coming out the other side." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/for-too-long-people-have-backed-companies-on-hope-128229/.
MLA Style (9th ed.)
"For too long people have backed companies on hope value rather than solid products coming out. Now we are coming out the other side." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/for-too-long-people-have-backed-companies-on-hope-128229/. Accessed 6 Feb. 2026.


