"Free is the best. Anything free is good"
About this Quote
The intent feels playful and self-deprecating. Bullock isn’t preaching austerity; she’s puncturing the fantasy that we’re sophisticated consumers making rational choices. “Free” short-circuits judgment. It triggers that little dopamine spike of winning, of getting one over on the system, even when the “system” is just a table of branded swag at a premiere or a buy-one-get-one pitch in a checkout line. The subtext: we like to believe we can’t be bought, but we can absolutely be nudged.
Context matters because celebrity culture runs on freebies - gift bags, comps, perks - while simultaneously selling the illusion that stars live beyond ordinary incentives. Bullock flips that. She collapses the distance between the A-list and everyone else: yes, I also want the free sample; yes, I’ll take the upgrade. In an era when “free” often comes with invisible costs (data, attention, loyalty), the line also reads as lightly ominous: our happiest bargains are sometimes just the cleanest traps.
Quote Details
| Topic | Funny |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Bullock, Sandra. (2026, January 15). Free is the best. Anything free is good. FixQuotes. https://fixquotes.com/quotes/free-is-the-best-anything-free-is-good-164528/
Chicago Style
Bullock, Sandra. "Free is the best. Anything free is good." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/free-is-the-best-anything-free-is-good-164528/.
MLA Style (9th ed.)
"Free is the best. Anything free is good." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/free-is-the-best-anything-free-is-good-164528/. Accessed 10 Feb. 2026.








