"Give the people a new word and they think they have a new fact"
About this Quote
As a novelist who watched America professionalize its thinking in the early 20th century, Cather had front-row seats to the rise of expert language - the jargon of psychology, sociology, business, and “scientific” management, all promising clarity while often laundering assumptions into something that sounds objective. The quip lands because it exposes how power travels through diction. Whoever supplies the term often supplies the frame: call something “degenerate,” “progress,” “efficiency,” “hysteria,” and you’ve quietly smuggled in a verdict. The public then mistakes the frame for the finding.
What makes the sentence work is its clean, almost nursery-simple structure: “new word” / “new fact.” The rhyme of novelty suggests a cheap trade, like swapping coins. Cather implies that rhetoric can counterfeit reality, and that citizens are complicit because a word is easier to hold than evidence. It’s a warning about how culture manufactures certainty: not by discovering more truth, but by naming faster.
Quote Details
| Topic | Truth |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Cather, Willa. (2026, January 16). Give the people a new word and they think they have a new fact. FixQuotes. https://fixquotes.com/quotes/give-the-people-a-new-word-and-they-think-they-117781/
Chicago Style
Cather, Willa. "Give the people a new word and they think they have a new fact." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/give-the-people-a-new-word-and-they-think-they-117781/.
MLA Style (9th ed.)
"Give the people a new word and they think they have a new fact." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/give-the-people-a-new-word-and-they-think-they-117781/. Accessed 11 Feb. 2026.












