"Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital - the world's best talents and greatest ideas"
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Welch sells globalization as a talent raid, not a trade treaty. The line is built like a mission statement but it’s really a power statement: the modern corporation isn’t merely exporting products or importing parts; it’s vacuuming up brains. “Searches the world” frames GE (and companies like it) as restless, borderless hunters. “Not just to sell or to source” dismisses the old, tangible economy as almost quaint. The real prize is “intellectual capital,” a phrase that turns human ingenuity into an asset class the way factories once were.
The subtext is classic Welch-era management ideology: scale plus speed plus meritocracy, with citizenship and local loyalty treated as secondary variables. “World’s best talents” implies a global ranking system where the winners should naturally migrate toward the biggest platforms and the highest compensation. It also sidesteps the messy civic questions globalization raises - who gets displaced, which communities hollow out, what happens when skills and patents concentrate in a few corporate hubs. By calling ideas “capital,” Welch wraps that concentration in the language of efficiency rather than extraction.
Context matters: this is late-20th-century CEO confidence, when American multinationals felt like the most agile institutions on earth and “human capital” was becoming the new oil. Welch’s intent is reassurance and recruitment - to investors, that GE will outcompete nationally bounded rivals; to elite workers, that the company is a global magnet. It’s globalization as a brand promise, with the fine print left off the brochure.
The subtext is classic Welch-era management ideology: scale plus speed plus meritocracy, with citizenship and local loyalty treated as secondary variables. “World’s best talents” implies a global ranking system where the winners should naturally migrate toward the biggest platforms and the highest compensation. It also sidesteps the messy civic questions globalization raises - who gets displaced, which communities hollow out, what happens when skills and patents concentrate in a few corporate hubs. By calling ideas “capital,” Welch wraps that concentration in the language of efficiency rather than extraction.
Context matters: this is late-20th-century CEO confidence, when American multinationals felt like the most agile institutions on earth and “human capital” was becoming the new oil. Welch’s intent is reassurance and recruitment - to investors, that GE will outcompete nationally bounded rivals; to elite workers, that the company is a global magnet. It’s globalization as a brand promise, with the fine print left off the brochure.
Quote Details
| Topic | Vision & Strategy |
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