"Go for the gold: better one great column and some undistinguished ones than constant mediocrity"
About this Quote
The subtext is a rebuke to the risk-averse incentives of modern journalism: daily quotas, pageviews, incremental takes, and the soft tyranny of being “solid.” Sloan frames “some undistinguished ones” as an acceptable cost of ambition, which is also an ethical claim: that pursuing real insight requires experimentation, and experimentation includes misfires. The line is coaching against perfectionism as much as against laziness.
There’s a pragmatic edge, too. Editors and readers have short memories for minor disappointments but long memories for a column that changes how they see a company, a market, a scandal, a moment. Sloan’s economics-of-attention argument is implicit: the upside of greatness compounds; the downside of the occasional dull piece rarely does.
It’s also a warning disguised as encouragement. If you settle for “constant mediocrity,” you don’t just plateau; you train your instincts to avoid the hard calls, the uncomfortable reporting, the contrarian framing. Over time, the safe voice becomes your only voice. Sloan is pushing writers to keep a little danger in the work.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Sloan, Allan. (n.d.). Go for the gold: better one great column and some undistinguished ones than constant mediocrity. FixQuotes. https://fixquotes.com/quotes/go-for-the-gold-better-one-great-column-and-some-44958/
Chicago Style
Sloan, Allan. "Go for the gold: better one great column and some undistinguished ones than constant mediocrity." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/go-for-the-gold-better-one-great-column-and-some-44958/.
MLA Style (9th ed.)
"Go for the gold: better one great column and some undistinguished ones than constant mediocrity." FixQuotes, https://fixquotes.com/quotes/go-for-the-gold-better-one-great-column-and-some-44958/. Accessed 2 Feb. 2026.


