"Good design doesn't date"
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“Good design doesn’t date” is Seidler’s cleanest provocation: a refusal of trend as a design brief. Coming from a modernist architect who spent his career importing Bauhaus discipline into postwar Australia, it’s less an airy platitude than a doctrine. Seidler is arguing that the best buildings aren’t time capsules for the year they were commissioned; they’re systems of proportion, light, structure, and use that keep making sense as fashions churn.
The line works because it smuggles a moral claim inside a practical one. “Date” is what clothes and kitchens do when they’re designed to flatter a moment. To “not date” is to resist the economy of novelty and the ego of signature style. Seidler’s subtext is that design should be judged by fundamentals: how space moves, how materials age, how a plan accommodates real life. If it looks “of its time,” fine. If it only looks of its time, it’s already obsolete.
There’s also an implicit rebuke to nostalgia. Modernism is often caricatured as cold or period-specific, yet Seidler flips that: the truly time-bound thing is pastiche, the faux-historical costume that locks a building into someone else’s century. His confidence carries risk, too. The phrase can sound like a get-out-of-critique card, as if permanence were guaranteed by good taste. But that tension is the point: Seidler is staking architecture’s credibility on durability, not just in concrete, but in judgment.
The line works because it smuggles a moral claim inside a practical one. “Date” is what clothes and kitchens do when they’re designed to flatter a moment. To “not date” is to resist the economy of novelty and the ego of signature style. Seidler’s subtext is that design should be judged by fundamentals: how space moves, how materials age, how a plan accommodates real life. If it looks “of its time,” fine. If it only looks of its time, it’s already obsolete.
There’s also an implicit rebuke to nostalgia. Modernism is often caricatured as cold or period-specific, yet Seidler flips that: the truly time-bound thing is pastiche, the faux-historical costume that locks a building into someone else’s century. His confidence carries risk, too. The phrase can sound like a get-out-of-critique card, as if permanence were guaranteed by good taste. But that tension is the point: Seidler is staking architecture’s credibility on durability, not just in concrete, but in judgment.
Quote Details
| Topic | Art |
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