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Daily Inspiration Quote by Douglas Horton

"Good ideas are a dime a dozen, bad ones are free"

About this Quote

“Good ideas are a dime a dozen, bad ones are free” lands like a punchline, but it’s really a warning dressed as a bargain. Horton, a clergyman speaking from a world that prizes moral seriousness, borrows the language of commerce to expose how cheaply we treat thought itself. A “good idea” costs a dime: not nothing, but so common it’s hardly prized. A “bad” idea costs even less, because it requires no investment of humility, discipline, or accountability. It’s the spiritual economy of laziness: the less you pay in scrutiny, the more product you get.

The line works because it flips the usual self-flattery. Most of us like to imagine our ideas are rare and precious; Horton suggests the opposite. The scarcity isn’t inspiration. It’s follow-through. He’s quietly shifting the moral spotlight from ideation to discernment: the hard work isn’t generating thoughts, it’s testing them, pruning them, living with their consequences. In a religious context, that’s almost pastoral triage. People come to a minister with “ideas” about justice, sin, family, politics, faith. Horton implies the danger isn’t a lack of answers, but an overabundance of easy ones.

The subtext is sharper: bad ideas propagate because they’re frictionless. They flatter impulses, simplify complexity, and travel fast because no one has to “pay” for them in evidence or self-examination. Horton’s dime isn’t money; it’s moral cost. The free stuff is what you should be most suspicious of.

Quote Details

TopicWitty One-Liners
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APA Style (7th ed.)
Horton, Douglas. (2026, January 15). Good ideas are a dime a dozen, bad ones are free. FixQuotes. https://fixquotes.com/quotes/good-ideas-are-a-dime-a-dozen-bad-ones-are-free-148857/

Chicago Style
Horton, Douglas. "Good ideas are a dime a dozen, bad ones are free." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/good-ideas-are-a-dime-a-dozen-bad-ones-are-free-148857/.

MLA Style (9th ed.)
"Good ideas are a dime a dozen, bad ones are free." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/good-ideas-are-a-dime-a-dozen-bad-ones-are-free-148857/. Accessed 12 Feb. 2026.

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Good ideas are a dime a dozen - Douglas Horton
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About the Author

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Douglas Horton (July 27, 1891 - August 21, 1968) was a Clergyman from USA.

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