"Good ideas are a dime a dozen, bad ones are free"
About this Quote
The line works because it flips the usual self-flattery. Most of us like to imagine our ideas are rare and precious; Horton suggests the opposite. The scarcity isn’t inspiration. It’s follow-through. He’s quietly shifting the moral spotlight from ideation to discernment: the hard work isn’t generating thoughts, it’s testing them, pruning them, living with their consequences. In a religious context, that’s almost pastoral triage. People come to a minister with “ideas” about justice, sin, family, politics, faith. Horton implies the danger isn’t a lack of answers, but an overabundance of easy ones.
The subtext is sharper: bad ideas propagate because they’re frictionless. They flatter impulses, simplify complexity, and travel fast because no one has to “pay” for them in evidence or self-examination. Horton’s dime isn’t money; it’s moral cost. The free stuff is what you should be most suspicious of.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Horton, Douglas. (2026, January 15). Good ideas are a dime a dozen, bad ones are free. FixQuotes. https://fixquotes.com/quotes/good-ideas-are-a-dime-a-dozen-bad-ones-are-free-148857/
Chicago Style
Horton, Douglas. "Good ideas are a dime a dozen, bad ones are free." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/good-ideas-are-a-dime-a-dozen-bad-ones-are-free-148857/.
MLA Style (9th ed.)
"Good ideas are a dime a dozen, bad ones are free." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/good-ideas-are-a-dime-a-dozen-bad-ones-are-free-148857/. Accessed 12 Feb. 2026.










