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Daily Inspiration Quote by Bhumibol Adulyadej

"Goodness is something that makes us serene and content; it is magnificent. Those who are not good are evil"

About this Quote

Bhumibol Adulyadej’s line reads like moral common sense, but it’s also a political technology. By defining goodness as the feeling of serenity and contentment, he turns virtue into an affect: if you feel calm, you’re aligned with the good. That’s powerful coming from a statesman whose reign was built on projecting stability and paternal care during decades of coups, insurgency, and ideological contest. “Serene and content” is not an abstract ethical bar; it’s a social mood, the kind of mood a monarchy can plausibly claim to safeguard.

The second sentence is where the velvet glove tightens. “Those who are not good are evil” collapses the messy middle ground where most politics actually lives. There’s no room for misguided, conflicted, or merely wrong. In one move, disagreement becomes moral contamination. That’s not just rhetoric; it’s a framework that can discipline a public sphere: to oppose “goodness” is to disrupt serenity, to disturb contentment, to mark yourself as a threat to the social body.

The intent, then, is double. It elevates goodness as “magnificent,” inviting loyalty through aspiration, while also drawing a bright boundary line that delegitimizes dissent. The subtext is less about private ethics than public order: goodness equals harmony; harmony equals legitimacy. In a context where reverence for the crown has been culturally and legally reinforced, this kind of binary moral language doesn’t merely persuade - it organizes how people are allowed to interpret conflict at all.

Quote Details

TopicEthics & Morality
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Citation Formats

APA Style (7th ed.)
Adulyadej, Bhumibol. (2026, January 16). Goodness is something that makes us serene and content; it is magnificent. Those who are not good are evil. FixQuotes. https://fixquotes.com/quotes/goodness-is-something-that-makes-us-serene-and-109634/

Chicago Style
Adulyadej, Bhumibol. "Goodness is something that makes us serene and content; it is magnificent. Those who are not good are evil." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/goodness-is-something-that-makes-us-serene-and-109634/.

MLA Style (9th ed.)
"Goodness is something that makes us serene and content; it is magnificent. Those who are not good are evil." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/goodness-is-something-that-makes-us-serene-and-109634/. Accessed 13 Feb. 2026.

More Quotes by Bhumibol Add to List
Goodness is Serene and Content, Evil is the Opposite
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About the Author

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Bhumibol Adulyadej (December 5, 1927 - October 13, 2016) was a Statesman from Thailand.

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