Success Quote by Jesse James Garrett

“Google is making a huge investment in developing the Ajax approach” reads less like a prediction than a power move: a quiet anointing. Jesse James Garrett isn’t just describing a technical trend; he’s naming the moment when a scrappy set of browser tricks becomes a sanctioned doctrine because the biggest player in the room has decided it matters.

The intent is strategic clarity. In the mid-2000s, “Ajax” wasn’t a product you could buy; it was a pattern, a way to make the web feel less like shuffling documents and more like using software. Garrett’s line works because it leverages Google’s credibility as proof. If Google is betting big, the market should recalibrate: developers should learn it, managers should fund it, competitors should respond. This is thought leadership as signaling, not evangelism.

The subtext is about who gets to define “the future of the web.” “Investment” implies seriousness and inevitability, framing Ajax as infrastructure rather than fashion. It also smuggles in a business claim: richer interfaces mean longer sessions, more dependence on web apps, and a clearer runway for ad-driven platforms. “Approach” is a carefully chosen word, too. It keeps Ajax from sounding like a proprietary lock-in while still establishing a banner others can rally around.

Contextually, it captures a hinge point: the web moving from page loads to continuous interaction, from websites to web applications. Garrett’s sentence is short because it doesn’t need to be long; it relies on Google’s gravitational pull to do the persuasive work.