"Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors"
About this Quote
The subtext is classic Santayana: a skeptic of modern self-worship, attentive to how aesthetics becomes a substitute religion. Calling graphic design a “paradise” is not the same as calling it noble. Paradise is where impulses are indulged, identities are tried on, rules are broken safely. Design becomes a cultural zone where heresy is monetizable and abnormality is not punished but curated. It’s dissent with a client brief.
Context matters: Santayana watched the early 20th century turn style into industry, with advertising, mass print, and modernist experimentation reshaping everyday perception. Graphic design sits exactly at that pressure point - between commerce and art, consensus and provocation. His sentence works because it’s double-vision: it celebrates the field’s freedom while exposing the bargain behind it. Individuality is welcomed, but mainly because it sells.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Santayana, George. (2026, January 17). Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors. FixQuotes. https://fixquotes.com/quotes/graphic-design-is-the-paradise-of-individuality-25138/
Chicago Style
Santayana, George. "Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/graphic-design-is-the-paradise-of-individuality-25138/.
MLA Style (9th ed.)
"Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/graphic-design-is-the-paradise-of-individuality-25138/. Accessed 26 Feb. 2026.








