"Great ambition, the desire of real superiority, of leading and directing, seems to be altogether peculiar to man, and speech is the great instrument of ambition"
About this Quote
Then comes the pivot: “speech is the great instrument of ambition.” He’s not praising eloquence as an ornament; he’s naming it as infrastructure. In an emerging commercial society, domination doesn’t only arrive on horseback or through inherited titles. It arrives through persuasion, reputation, and the ability to coordinate other people’s actions. Speech is how you convert private desire into public authority: you justify yourself, recruit allies, set terms, make promises, craft narratives of merit. The ambitious person doesn’t just want more; they want others to agree that they deserve more.
The subtext is slightly unsettling, and Smith knows it. Language isn’t neutral here; it’s a lever. The same faculty that enables moral sympathy and social cooperation also enables status games, manipulation, and the manufacturing of consent. Read against the backdrop of Enlightenment faith in reason and progress, Smith adds a sharper note: modern power increasingly belongs to those who can explain, persuade, and manage impressions. Ambition migrates from the battlefield to the conversation, and that’s both civilization’s triumph and its new vulnerability.
Quote Details
| Topic | Leadership |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Smith, Adam. (2026, January 17). Great ambition, the desire of real superiority, of leading and directing, seems to be altogether peculiar to man, and speech is the great instrument of ambition. FixQuotes. https://fixquotes.com/quotes/great-ambition-the-desire-of-real-superiority-of-29524/
Chicago Style
Smith, Adam. "Great ambition, the desire of real superiority, of leading and directing, seems to be altogether peculiar to man, and speech is the great instrument of ambition." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/great-ambition-the-desire-of-real-superiority-of-29524/.
MLA Style (9th ed.)
"Great ambition, the desire of real superiority, of leading and directing, seems to be altogether peculiar to man, and speech is the great instrument of ambition." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/great-ambition-the-desire-of-real-superiority-of-29524/. Accessed 8 Feb. 2026.












