"Green technologies - going green - is bigger than the Internet. It could be the biggest economic opportunity of the 21st century"
About this Quote
The subtext is capital discipline dressed as planetary urgency. “Biggest economic opportunity” is doing double duty: it dignifies decarbonization while reassuring markets that this isn’t about sacrifice. Doerr’s phrasing also quietly rebukes the incrementalism that dominated earlier environmental discourse. “Going green” is positioned as industrial strategy, not lifestyle branding, and that matters because the bottleneck isn’t public awareness, it’s deployment at scale.
Context sharpens the pitch. Doerr helped bankroll companies like Google and later made climate a marquee cause in Silicon Valley and beyond. By invoking the Internet, he’s speaking to an audience trained to believe that technology plus venture funding can bend history quickly. It’s persuasive because it’s not asking for belief in climate science; it’s asking for belief in a familiar kind of winner-take-most transformation. The risk, of course, is that it imports the Internet era’s blind spots: growth-at-all-costs narratives and an underestimation of regulation, supply chains, and geopolitics. Still, as a recruiting slogan for capital and talent, it’s engineered to convert anxiety into ambition.
Quote Details
| Topic | Technology |
|---|---|
| Source | Help us find the source |
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APA Style (7th ed.)
Doerr, John. (2026, January 14). Green technologies - going green - is bigger than the Internet. It could be the biggest economic opportunity of the 21st century. FixQuotes. https://fixquotes.com/quotes/green-technologies-going-green-is-bigger-than-99484/
Chicago Style
Doerr, John. "Green technologies - going green - is bigger than the Internet. It could be the biggest economic opportunity of the 21st century." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/green-technologies-going-green-is-bigger-than-99484/.
MLA Style (9th ed.)
"Green technologies - going green - is bigger than the Internet. It could be the biggest economic opportunity of the 21st century." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/green-technologies-going-green-is-bigger-than-99484/. Accessed 12 Feb. 2026.




