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Daily Inspiration Quote by Erma Bombeck

"Guilt: the gift that keeps on giving"

About this Quote

Guilt, in Bombeck's hands, is consumer culture turned inside out: not a virtue, not even a vice, but a subscription service you never meant to sign up for. "The gift that keeps on giving" is advertising's cheery promise of ongoing value, the kind of line that sells fruit-of-the-month clubs and scented candles. By stapling "guilt" to that slogan, she exposes how shame gets packaged as love, duty, and good taste - especially in domestic life, where women were routinely expected to manage everyone else's feelings like an invisible second job.

The intent is comedic, but not soft. Bombeck is diagnosing a social technology: guilt as a renewable resource, endlessly harvested by family expectations, religious residue, and the polite cruelty of "after all I've done for you". The joke works because the phrase "keeps on giving" contains a threat when paired with guilt - it doesn't end, it compounds. It's funny the way a bruise is funny when you press it: laughter as recognition.

Context matters. Bombeck built an empire in the late 20th century writing about suburban marriage, motherhood, and the daily indignities of being the household's emotional infrastructure. Her humor offered permission to admit ambivalence in a culture that demanded gratitude and cheer. The subtext is a small rebellion: if guilt is a "gift", then maybe you can return it, re-gift it, or stop pretending it's generosity at all.

Quote Details

TopicWitty One-Liners
SourceAttributed to Erma Bombeck , commonly quoted as "Guilt is the gift that keeps on giving." Listed on Wikiquote (Erma Bombeck).
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Guilt: the gift that keeps on giving
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About the Author

Erma Bombeck

Erma Bombeck (February 21, 1927 - April 22, 1996) was a Journalist from USA.

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