"Happy to see that the Automobile Club of Monaco, opened its doors to the public to attend a considerable event. The promotion of this event will be made by the image and by the text, but still by word of mouth"
About this Quote
The phrasing is tellingly promotional and slightly formal, like a press statement delivered by someone whose authority comes from lived credibility rather than rhetorical polish. Ickx doesn’t try to sell the event with hype; he treats it like an inevitability: a “considerable event” that deserves a wider audience. That understatement functions as insider language. If a legend calls it considerable, you’re meant to assume it’s worth your attention without needing fireworks.
Then comes the most revealing line: the event will be promoted “by the image and by the text, but still by word of mouth.” That “but still” is the whole thesis. In a world saturated with content, Ickx points to the one currency Monaco can’t manufacture cheaply: recommendation, proximity, social proof. Images and copy reach crowds; word of mouth reaches the right people. The subtext is that status culture survives the digital age by appearing public while remaining selectively intimate.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Ickx, Jacky. (n.d.). Happy to see that the Automobile Club of Monaco, opened its doors to the public to attend a considerable event. The promotion of this event will be made by the image and by the text, but still by word of mouth. FixQuotes. https://fixquotes.com/quotes/happy-to-see-that-the-automobile-club-of-monaco-85086/
Chicago Style
Ickx, Jacky. "Happy to see that the Automobile Club of Monaco, opened its doors to the public to attend a considerable event. The promotion of this event will be made by the image and by the text, but still by word of mouth." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/happy-to-see-that-the-automobile-club-of-monaco-85086/.
MLA Style (9th ed.)
"Happy to see that the Automobile Club of Monaco, opened its doors to the public to attend a considerable event. The promotion of this event will be made by the image and by the text, but still by word of mouth." FixQuotes, https://fixquotes.com/quotes/happy-to-see-that-the-automobile-club-of-monaco-85086/. Accessed 2 Feb. 2026.




