"He's part of the product and will make no bones about creating that image to bring the value up in his product, bring the value up in everything he touches"
About this Quote
Maples chooses the language of commerce with telling bluntness: “product,” “value,” “image.” There’s admiration in the efficiency of it, but also an accidental chill. “Will make no bones” signals a kind of shameless clarity, a refusal to pretend the image is incidental. The subtext is that authenticity is optional; consistency is the real currency. What matters is the ability to manufacture a narrative that raises the perceived worth of everything in the frame - people, projects, even institutions.
The key phrase is “everything he touches.” It’s praise with a hint of contagion. It suggests an aura that increases value simply by proximity, like a luxury logo or a viral endorsement. That’s a familiar cultural script: attention as capital, identity as marketing infrastructure. Coming from an actress, it lands as industry-savvy rather than academic - the voice of someone who understands that in public life, the performance isn’t a layer on top of reality. It’s the mechanism that makes reality pay.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Maples, Marla. (2026, January 16). He's part of the product and will make no bones about creating that image to bring the value up in his product, bring the value up in everything he touches. FixQuotes. https://fixquotes.com/quotes/hes-part-of-the-product-and-will-make-no-bones-96827/
Chicago Style
Maples, Marla. "He's part of the product and will make no bones about creating that image to bring the value up in his product, bring the value up in everything he touches." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/hes-part-of-the-product-and-will-make-no-bones-96827/.
MLA Style (9th ed.)
"He's part of the product and will make no bones about creating that image to bring the value up in his product, bring the value up in everything he touches." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/hes-part-of-the-product-and-will-make-no-bones-96827/. Accessed 6 Feb. 2026.








