"Hip-hop's always reached out to kids. If you look at the last 10 big albums it might seem ironic. But when I look at the history of this music it's always had a lot of positivity"
About this Quote
LL Cool J is doing something slick here: he’s defending hip-hop without pretending it’s innocent, and he’s doing it by widening the timeline until the panic looks small. The line “always reached out to kids” reframes the genre less as a corrupting force and more as a youth infrastructure - a language, a community center, a survival kit. He’s not arguing that hip-hop is kid-friendly in the Disney sense; he’s arguing it’s kid-addressed, built in conversation with young people who were often ignored everywhere else.
The word “ironic” is a quiet jab at the way critics cherry-pick the “last 10 big albums” as if chart dominance equals the genre’s soul. That’s a pointed reference to recurring moments when mainstream hip-hop tilts toward shock value, hyper-consumption, or nihilism - and then outsiders declare the whole culture bankrupt. LL counters by invoking “history,” which is doing double duty: it’s both an appeal to roots (block parties, social commentary, empowerment) and a claim of elder authority. He was there; he’s not reading think pieces about it.
“Positivity” lands as intentionally broad, almost strategic. It’s not a denial of violence or misogyny; it’s an insistence that the genre’s baseline impulse is uplift, aspiration, and self-definition. Coming from an artist who’s moved between rap, Hollywood, and brand-friendly visibility, the subtext is also personal: hip-hop made a route out, and he’s pushing back on the lazy idea that the culture only pulls kids down.
The word “ironic” is a quiet jab at the way critics cherry-pick the “last 10 big albums” as if chart dominance equals the genre’s soul. That’s a pointed reference to recurring moments when mainstream hip-hop tilts toward shock value, hyper-consumption, or nihilism - and then outsiders declare the whole culture bankrupt. LL counters by invoking “history,” which is doing double duty: it’s both an appeal to roots (block parties, social commentary, empowerment) and a claim of elder authority. He was there; he’s not reading think pieces about it.
“Positivity” lands as intentionally broad, almost strategic. It’s not a denial of violence or misogyny; it’s an insistence that the genre’s baseline impulse is uplift, aspiration, and self-definition. Coming from an artist who’s moved between rap, Hollywood, and brand-friendly visibility, the subtext is also personal: hip-hop made a route out, and he’s pushing back on the lazy idea that the culture only pulls kids down.
Quote Details
| Topic | Music |
|---|---|
| Source | Help us find the source |
More Quotes by LL
Add to List

