Politics & Power Quote by Eva Herzigova

Spoken by a supermodel whose job is to make the present look inevitable, Eva Herzigova's line quietly flips the whole glamour economy on its head. "History is the key" isn't an academic flex; it's a survival tactic in an industry that sells novelty while recycling the same silhouettes, archetypes, and power dynamics on a loop. Herzigova is naming the cheat code: if you want to understand what a culture is doing right now, track what it's repeating, what it's trying to bury, and what it's rebranding as "new."

The sweep of her list - politics, religion, even fashion - is the tell. Politics and religion are the usual suspects: institutions built on origin stories, myths, and selective memory. Dropping "even fashion" at the end lands like a wink and a warning. We treat clothes as frivolous, but fashion is where ideology becomes wearable: gender norms stitched into cuts, class anxiety encoded in logos, nationalism resurfacing in "heritage" aesthetics. The ad campaign, the runway, the trend cycle are just softer propaganda channels with better lighting.

Herzigova emerged in the 1990s, when supermodels became global brands and fashion went fully mass-media. That era perfected the art of borrowing: grunge commodified, '60s mod revived, "minimalism" marketed as sophistication. Her point is less "learn dates" than "learn patterns". History, in her framing, is not a museum - it's the backstage pass to how taste gets manufactured, how moral narratives get styled, and how power keeps changing outfits without changing its body.