"Hollywood executives believe that money is both the be-all and end-all to the moviemaking process"

This quote by Leonard Maltin suggests that Hollywood executives focus on cash over all other aspects of the moviemaking procedure. This implies that they are more worried about the monetary success of a film than its creative or creative benefits. This is likely due to the reality that Hollywood is a service, and executives are expected to make decisions that will optimize revenues. As a result, they might be most likely to greenlight jobs that have a greater opportunity of making money, even if they are not always the most creative or ingenious. This could result in a lack of originality in the industry, as executives may be most likely to play it safe and buy tasks that have a proven track record of success.