"Hollywood wants press, any kind of press"
About this Quote
The subtext is a quiet critique of how publicity flattens everything into the same currency. Scandal, praise, backlash, breathless profiles, cynical takedowns: all of it keeps the carousel moving. Hollywood’s real product isn’t movies; it’s relevance. Press is proof-of-life. Silence is the only true failure, because silence can’t be monetized, pitched, or leveraged into the next role.
Atkins’ timing matters. He came up in a pre-social media ecosystem where tabloids, entertainment shows, and magazine covers were the pipeline. In that world, controlling the narrative was harder, but the principle was already in place: controversy can be strategy, and even humiliation can be spun into visibility. Today the quote reads almost prophetic, mapping perfectly onto the attention economy where “engagement” is indistinguishable from endorsement and outrage is a marketing plan.
The line works because it refuses moral panic. It’s not pleading for a better system; it’s naming the system that already won.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Atkins, Christopher. (2026, January 17). Hollywood wants press, any kind of press. FixQuotes. https://fixquotes.com/quotes/hollywood-wants-press-any-kind-of-press-42505/
Chicago Style
Atkins, Christopher. "Hollywood wants press, any kind of press." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/hollywood-wants-press-any-kind-of-press-42505/.
MLA Style (9th ed.)
"Hollywood wants press, any kind of press." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/hollywood-wants-press-any-kind-of-press-42505/. Accessed 18 Feb. 2026.





