"Honesty is the most single most important factor having a direct bearing on the final success of an individual, corporation, or product"
About this Quote
The slightly mangled phrasing (“the most single most”) betrays its own subtext. This isn’t a philosopher’s definition; it’s a pitchman’s emphasis, the verbal equivalent of bold type. McMahon spent decades as the face beside the face, the trusted second who reassured audiences that the spectacle was safe. In that context, honesty is less about confession and more about credibility: the audience’s sense that you’re not trying to get one over on them, even when you obviously are selling something.
There’s also an old-school American confidence game embedded here: sincerity as a performance skill. For an entertainer tied to mass TV’s golden era, “honesty” becomes the baseline contract between viewer and screen. Break it and you don’t just lose virtue; you lose the room. The quote’s intent is pragmatic, almost transactional: be believable, and success follows. Its quiet admission is that in a culture built on persuasion, honesty isn’t the opposite of marketing; it’s the thing that makes marketing work.
Quote Details
| Topic | Honesty & Integrity |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
McMahon, Ed. (2026, January 16). Honesty is the most single most important factor having a direct bearing on the final success of an individual, corporation, or product. FixQuotes. https://fixquotes.com/quotes/honesty-is-the-most-single-most-important-factor-88344/
Chicago Style
McMahon, Ed. "Honesty is the most single most important factor having a direct bearing on the final success of an individual, corporation, or product." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/honesty-is-the-most-single-most-important-factor-88344/.
MLA Style (9th ed.)
"Honesty is the most single most important factor having a direct bearing on the final success of an individual, corporation, or product." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/honesty-is-the-most-single-most-important-factor-88344/. Accessed 12 Feb. 2026.











