"Hopefully it will be possible to get all our other albums in American shops one day so if people are interested they can hear it but I'm hoping that people are going to be interested in what we are going to do, not just what we've done"
About this Quote
There’s an unmistakable artist’s tightrope walk in Valo’s “hopefully”: part wish, part quiet negotiation with the machinery that decides what “exists” in a market. He’s talking about distribution like it’s weather, not policy, which is its own kind of commentary. Bands from outside the U.S. have long had to treat American shelf space as a gate kept by labels, marketing budgets, and whatever story the industry wants to sell this quarter. The sentence admits that reality without begging for it.
The subtext is more pointed: Valo wants the back catalog available, but he doesn’t want to become a nostalgia act trapped inside it. “Not just what we’ve done” is the bruise under the polite phrasing. Fans, media, and algorithms love a neat, completed narrative: the classic album, the signature era, the hits you’re supposed to want forever. Valo’s pushing back against that soft embalming. He’s asking for a relationship with the audience that isn’t purely archival.
What makes the quote work is how it frames growth as a shared risk. He’s not scolding listeners; he’s inviting them to be curious in real time. The implicit trade is: give us access to the old work so you can trust the new work. It’s a pitch for continuity, not reinvention theater - and it’s a reminder that “new” is often the hardest thing to get heard, even when you already have a past worth stocking.
The subtext is more pointed: Valo wants the back catalog available, but he doesn’t want to become a nostalgia act trapped inside it. “Not just what we’ve done” is the bruise under the polite phrasing. Fans, media, and algorithms love a neat, completed narrative: the classic album, the signature era, the hits you’re supposed to want forever. Valo’s pushing back against that soft embalming. He’s asking for a relationship with the audience that isn’t purely archival.
What makes the quote work is how it frames growth as a shared risk. He’s not scolding listeners; he’s inviting them to be curious in real time. The implicit trade is: give us access to the old work so you can trust the new work. It’s a pitch for continuity, not reinvention theater - and it’s a reminder that “new” is often the hardest thing to get heard, even when you already have a past worth stocking.
Quote Details
| Topic | Music |
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