"'How' is a great thing to know. 'Why' is the ultimate. I'm the 'why' coach. Why are we doing this? Why are we not doing that? Why is this not working? Those are the things I want to know"
About this Quote
Calling himself the “why coach” is also a quiet rebuke to the most common failure mode in sports cultures: ritual without rationale. Teams do things because they’ve always done them, because a coordinator said so, because film study is “what winners do.” Singletary’s questions puncture that autopilot. “Why are we doing this?” demands that every drill, rule, and role earn its keep. “Why are we not doing that?” smuggles in accountability upward, too - toward staff decisions, not just player effort. And “Why is this not working?” shifts the conversation from blame to diagnosis, the most valuable move a leader can make mid-season.
The subtext is leadership by interrogation. Singletary is proposing a culture where explanation isn’t weakness and where obedience isn’t the highest virtue. Coming from a Hall of Fame linebacker turned coach, it carries the authority of someone who lived in systems that can be brutally hierarchical. He’s arguing that the best version of “toughness” isn’t silence; it’s the willingness to look at results, question the sacred cows, and adapt before the standings force your hand.
Quote Details
| Topic | Decision-Making |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Singletary, Mike. (2026, January 16). 'How' is a great thing to know. 'Why' is the ultimate. I'm the 'why' coach. Why are we doing this? Why are we not doing that? Why is this not working? Those are the things I want to know. FixQuotes. https://fixquotes.com/quotes/how-is-a-great-thing-to-know-why-is-the-ultimate-104723/
Chicago Style
Singletary, Mike. "'How' is a great thing to know. 'Why' is the ultimate. I'm the 'why' coach. Why are we doing this? Why are we not doing that? Why is this not working? Those are the things I want to know." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/how-is-a-great-thing-to-know-why-is-the-ultimate-104723/.
MLA Style (9th ed.)
"'How' is a great thing to know. 'Why' is the ultimate. I'm the 'why' coach. Why are we doing this? Why are we not doing that? Why is this not working? Those are the things I want to know." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/how-is-a-great-thing-to-know-why-is-the-ultimate-104723/. Accessed 12 Feb. 2026.








