"I always saw myself as a multi media artist"
About this Quote
There’s a quiet act of self-defense in the phrase “I always saw myself,” and Holly Johnson knows it. It’s less a boast than a preemptive correction: don’t reduce me to “frontman,” “pop star,” or the neatly boxed nostalgia slot that the ’80s often becomes. Calling himself a “multi media artist” is a way of widening the frame around a career that audiences and industry gatekeepers tend to flatten into hits, hair, and a moment in time.
The wording matters. “Always” rewrites the timeline so experimentation isn’t a midlife pivot but the original premise. It signals intent: he didn’t “branch out” from music; music was one channel among several. “Multi media” also carries a particular generational charge. For an artist coming up alongside MTV’s visual dictatorship, the job wasn’t just making songs, it was building an image-language: videos, graphics, fashion, performance, persona. Johnson’s era turned musicians into full-stack storytellers before anyone used that term, and the smartest ones treated the camera as an instrument.
There’s subtext, too, about control and authorship. A “multi media artist” implies agency over the whole package, pushing back against the machinery that markets performers as products shaped by producers, labels, and stylists. For a queer artist who’s had to navigate public perception and private reality, that insistence on being the architect of his own presentation isn’t just aesthetic. It’s political.
The wording matters. “Always” rewrites the timeline so experimentation isn’t a midlife pivot but the original premise. It signals intent: he didn’t “branch out” from music; music was one channel among several. “Multi media” also carries a particular generational charge. For an artist coming up alongside MTV’s visual dictatorship, the job wasn’t just making songs, it was building an image-language: videos, graphics, fashion, performance, persona. Johnson’s era turned musicians into full-stack storytellers before anyone used that term, and the smartest ones treated the camera as an instrument.
There’s subtext, too, about control and authorship. A “multi media artist” implies agency over the whole package, pushing back against the machinery that markets performers as products shaped by producers, labels, and stylists. For a queer artist who’s had to navigate public perception and private reality, that insistence on being the architect of his own presentation isn’t just aesthetic. It’s political.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
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