"I always wanted to see if I could sell a movie to the public without doing any marketing because my philosophy was like, hey man, I'm reaching my audience everyday. I'm twittering with them. I'm in direct contact with them on the podcast"

This quote by Kevin Smith speaks to the power of direct interaction with an audience. He thinks that by engaging with his audience on social media and through his podcast, he can reach them without needing to do any marketing. This is a testimony to the power of direct interaction and how it can be used to reach an audience. It likewise speaks with the value of structure relationships with an audience and how that can be utilized to develop a successful product. By engaging with his audience, Smith is able to create a connection with them and construct trust, which can then be utilized to promote his product. This quote is a pointer of the value of direct communication and how it can be used to reach an audience and produce an effective item.